
October 2025



JTB Australia organized a familiarization (Famil) tour to Hokkaido from July 5–12, 2025, inviting Australian travel wholesalers and media to experience the region’s Green Season—a vibrant summer alternative to its famous winter offerings. The tour highlighted nature-based activities, Indigenous Ainu culture, local cuisine, and sustainable tourism across Tokachi, Biratori, and Sapporo.
✨ Tour Highlights



Day 1–2: Travel & Arrival (Jul 5–6)
Day 3: Tokachi Region (Jul 7–8)
Day 4: Adventure & Transfer to Biratori (Jul 9)
Day 5: Ainu Cultural Immersion & Sapporo (Jul 10)
Day 6: Business Seminar & Departure Prep (Jul 11)
Day 7: Return to Sydney (Jul 12)
Explore Green Season travel ideas:
https://www.visit-hokkaido.jp/en/feature/travelguide_summer
https://visit-hokkaido.jp/en/adventure-travel/traveler/attractions/green-season-activity/
Media coverage from a participating outlet:
https://www.travelmonitor.com.au/jtbs-hokkaido-famil-tour-showcases-the-green-season/