Sapporo Market & Seafood Brunch Tour: Taste Hokkaido’s Freshness

Discover the true taste of Hokkaido with fresh seafood, local specialties, and market-side charm.

Highlights

  • Sample Hokkaido's ocean bounty! Try fresh, seasonal shellfish like scallops and oysters right from the Nijo market.

  • Enjoy expert-prepared nigiri sushi! Watch market-fresh seafood transform into sushi, a perfect blend of fish and rice.

  • Savor rich, buttered Hokkaido potatoes. Taste the creamy, vast flavor of the region's top agricultural heritage.

  • Enjoy rich, local soft serve. Indulge in Hokkaido's fresh-milk ice cream for a guaranteed smile.

  • Duration

    2.5 hours

  • Offered in

    English

What is included

  • 2.5 hours with a local guide - An English-speaking guide

  • Photos during the tour - You'll get photos taken during the tour by your guide after the tour via email.

  • Brunch - 8pcs of Sushi nigiri course set

  • 3 local foods - 1 seasonable seafood, baked potato with butter, and icecream

ITINERARY

Meeting / Pickup Point

in front of the tourist information center directly below Sapporo TV Tower

Start time

10:30:00

End point

End of the tour near Sapporo Clock Tower

What To Expect

Discover the authentic flavors of Sapporo on the Sapporo Market & Seafood Brunch Tour, a delicious morning experience showcasing the freshest seafood and local specialties of Hokkaido. Explore the lively Nijo Market with a knowledgeable local guide as you sample seasonal delicacies like fresh scallops, oysters, and premium seafood caught from Hokkaido’s rich northern waters. Watch skilled chefs transform market-fresh ingredients into exquisite nigiri sushi, perfectly balancing delicate fish and expertly crafted rice. Along the way, savor buttery Hokkaido potatoes known for their rich flavor and agricultural heritage, then finish with creamy Hokkaido soft serve ice cream made from fresh local milk. Perfect for food lovers, seafood enthusiasts, and travelers seeking the best brunch experience in Sapporo, this tour offers a true taste of Hokkaido’s world-famous culinary culture.

Dive Into Hokkaido’s Seafood Culture: Fresh Market Bites & Sushi Craftsmanship

Start your Sapporo adventure by exploring the city’s rich seafood traditions. After meeting at the iconic Sapporo TV Tower, your guide leads you through the lively streets to Nijo Market—where scallops, oysters, and Hokkaido shellfish are prepared right before your eyes. Taste them fresh and learn how the cold northern waters shape Hokkaido’s flavors. Then head to Kani Sushi Kato, where the ingredients you just saw are transformed into delicate nigiri right at the counter. Enjoy eight pieces of expertly crafted sushi and experience the harmony of fresh seafood and perfectly seasoned rice—an essential part of Japanese culinary culture.

Discover Hokkaido’s Local Harvest Through Potatoes & Classic Market Finds

Continue your journey through Tanukikoji Shopping Street, a beloved Sapporo arcade packed with local charm, as you walk toward your next tasting. At Sato Suisan, you’ll savor Hokkaido’s famous “jaga butter,” a simple yet rich potato dish that captures the essence of the region’s agricultural heritage. This stop also offers an array of fish products and pantry-friendly items that make perfect souvenirs. Here, you’ll gain insight into how Hokkaido’s fertile land and cool climate produce some of Japan’s best potatoes and preserved seafood—an important part of daily life for locals.

Taste Hokkaido’s Dairy Culture & Explore Sapporo’s History

Your final chapter highlights the island’s well-loved dairy culture at Machimura Farm. Take a relaxing break with soft-serve ice cream or dairy sweets made from fresh local milk, enjoying flavors that showcase Hokkaido’s pastoral richness. From there, walk to the historic Sapporo Clock Tower, one of the city’s most symbolic landmarks. Your guide will share stories of Hokkaido’s pioneering era and explain how history, agriculture, and food culture intertwine. It’s a perfect closing moment that ties the entire journey together—seafood, farmland, dairy, and the story of how Sapporo became one of Japan’s most delicious destinations.























    I consent to receive communications by email. I understand I may opt out at any time using the unsubscribe link provided in all communications *
    We are aware of our responsibility to protect your personal data. We act in accordance with the principles introduced by applicable legal regulations and the general principle on good faith in the processing of personal data.
    We determine clearly and precisely its legitimate and lawful purpose for processing personal data and process personal data to the extent necessary and in connection with the products and services we offer.
    We transfer your personal data in compliance with applicable laws and only when it is necessary. We take required technical and administrative measures to protect your personal data and also we ensure that Data Processors take administrative and technical measures regarding data security by signing non-disclosure agreements.




    • You do not need to pay for the guide's food and drinks

    • Please bring some cash for your additional orders

    • The itinerary for this tour includes some locations that are not accessible by a wheelchair or stroller.

    • This tour is not recommended for people with mobility issues, if you have walking problems we recommend booking a private tour.

    • Please inform us at least one day before the tour if you have any dietary requests or allergies to mention.

    • Note: Requests made on the day of the tour cannot be accommodated.

    • Please note that we are unable to guarantee allergy-free or cater to dietary restrictions as the food is prepared in kitchens that do not belong to MagicalTrip. Additionally, there may be instances where substitutions are not possible at certain stops; however, we will make every effort to compensate at different stops throughout the tour.

    • Out of respect for other guests and to ensure the best tour for everyone, we must start the tour on time.

    • You will not be able to join the tour, get a refund or reschedule if you are late for the tour and miss the group.

    • This tour operates daily except on Thursdays. It is also unavailable on 8 and 9 August 2026.

    • Magical Trip