JTB Australia’s Hokkaido Famil Tour 2025 – Green Season Showcase

October 2025

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JTB Australia organized a familiarization (Famil) tour to Hokkaido from July 5–12, 2025, inviting Australian travel wholesalers and media to experience the region’s Green Season—a vibrant summer alternative to its famous winter offerings. The tour highlighted nature-based activities, Indigenous Ainu culture, local cuisine, and sustainable tourism across Tokachi, Biratori, and Sapporo.

✨ Tour Highlights

Tour Schedule Summary

Day 1–2: Travel & Arrival (Jul 5–6)

Day 3: Tokachi Region (Jul 7–8)

Day 4: Adventure & Transfer to Biratori (Jul 9)

Day 5: Ainu Cultural Immersion & Sapporo (Jul 10)

Day 6: Business Seminar & Departure Prep (Jul 11)

Day 7: Return to Sydney (Jul 12)

Further Reading & Resources

Explore Green Season travel ideas:

https://www.visit-hokkaido.jp/en/feature/travelguide_summer

https://visit-hokkaido.jp/en/adventure-travel/traveler/attractions/green-season-activity/

Media coverage from a participating outlet:

https://www.travelmonitor.com.au/jtbs-hokkaido-famil-tour-showcases-the-green-season/

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